City Brand

The purpose of this project was to create a logo used to represent a city that will attract tourists into the city of my choice. I designed a logo that is used to represent Tokyo, where the city holds it’s old traditional value but maintains it’s place in modern era welcoming North American tourists.

Logo

Avenir Next was the typeface used, and red and white were colours chosen as they are Japan's chosen colour for their country flag.

Merchandise

The logo identity was developed for use across a range of tourist-focused merchandise, such as keychains, bags, water bottles, and apparel.

Advertisement

To further support the brand, I designed a range of advertisements, including digital billboard ads, flag mocks, print placements for subways, and social ads for Instagram.