Fields of Purple
Lavender Farm Campaign
Fields of Purple is a branding and promotional campaign designed to attract visitors to a new lavender farm. The project includes a range of design deliverables created to promote seasonal farm visits across the city, encouraging audiences to experience the fields during the spring and summer months.
EBook
A promotional eBook was designed to introduce the farm and its products, allowing viewers to explore the experience before planning a visit.
Events
To support the promotion of the eBook, a marketing activation was executed at farmers markets and outdoor recreational events. I designed on-site banners and promotional cards that highlighted the farm and eBook, incorporating a scannable QR code to drive traffic to the digital experience, register for a visit and get a discount as a first time visitor with a welcome coupon all while the marketing team distributed lavender bouquet giveaways fresh from the farm.
Advertisement
To further support the campaign, I designed a range of advertisements, including digital ads for Instagram and Snapchat and print placements for subways and other high-visibility environments.
